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Optimization Techniques SEO

The acquisition of targeted traffic is now essential to the success and sustainability of a website. Today (and even more in the future), it is a matter of referencing intelligent (if you still think SEO = directory then it is time to follow this blog). The optimization of natural search a Web site resides in countless tasks with multiple criteria (SEO On-Page and Off-Page), more or less complex to implement.

In popularizing the techniques of natural search optimization (SEO Process) occurs mainly in respect this process:

* Indexing
Indexing SEOS'assurer a website is accessible by the robots of search engines is a good starting point and an obvious priority. The indexing of a website can meet brakes SEO, it is necessary to overcome these problems and allow search engines to index all relevant pages of a website (sitemap, sitemap.xml, architecture internal links, 404, 301s, ...) while maintaining the convenience of browsing the site towards the Internet - Accessibility and Usability.

* Positioning
Positioning SEOÉmettre some thoughts on the issues of Web site visitors and target (audit semantics). Finally, take action with optimization SEO content (technical audit) and the deployment of backlinks (ie links pointing to your website) with the establishment of a strategy Netlinking appropriate, especially if the queries targeted to begin to compete, to make sure to position the selected keywords - SEO Optimization and Netlinking.

SEO takes its full extent in the long term unlike other levers can be very expensive (Sponsored Links, Affiliates, Emailing, Social Marketing, ...). Anyway, never forget that a user finds your website and there is an interest in his culture, his business, his passion, his purchases ... will always be of greater value than DES Internet discovering your site and have a vague impression that Google did not understand their requests.