Social media is revolutionizing the way we communicate with your customers and your customers. They allow you to identify and more easily reach the influencers and ambassadors of your market. People actively speak your brand and your products. They are ready to talk, to give their opinion.
You think that social media are not you?
Think about it: a simple search in the forums, blogs and compare, on Twitter, Facebook allows you to learn more about how your customers perceive your brand as many focus groups or market research. Take engage and participate in conversations about your brand online!
86% of marketing executives believe that social media will change the way their companies are promoting their brand - Marketing Sherpa, December 2008
Some questions we answer:
- Do people talk about my products online? Good or bad? Where?
- Can I get new customers using these new media? How?
- What is the strategy in social media best suited to my needs?
- Do I need to have accounts on Twitter, Facebook, YouTube, etc?
- Can I measure the impact of my actions in social networks?
Our approach:
- Understand your business, your assets, your goals to develop a strategy and effective approaches
- Define your target market and your people to find where they are active
- Hear what was said about your brand and your products and interpret the message content, people's opinions and attitudes
- Find the influential groups and ambassadors.
- Integrate your brand on social media communities and respecting their heterogeneity
- Engage your organization in a conversation with potential influencers
- Measuring the results of these actions to improve them (see performance measures)
Some services:
Management community, Twitter strategy, strategy Youtube, Facebook strategy, public relations in social networks, market research, strategy blogs.
